Advertiser affiliate program

Almost all online affiliate programs need the affiliate to place banner advertisements, site links or product pictures on the affiliate's website. Advertiser affiliate program involves providing free advertising space to the affiliate merchants and hence the affiliate should make sure he gets necessary returns for the space. Let us look at a few questions that an affiliate has to ask before joining an advertiser affiliate program.

Questions to ask before joining an affiliate program

• Is the affiliate product/service in any way related to the original content of your website?
• Is the affiliate program free to join or does it involve you to purchase any product or service?
• Is the product/service of the affiliate merchant of high quality and what are its user reviews?
• What type of commission scheme does the affiliate merchant offer? Is it pay per click or pay per sale?
• Will the affiliate merchant inform you by mail when the sales are made?
• What is the cookie duration of the affiliate merchant?
• Are the commissions life time ones or based on cookie life?
• How much does the merchant pay out for sales leads referrals?
• How does the merchant dispatch the commission cheque?
• How often are the commission cheques dispatched?
• What kind of tracking software/affiliate network service does the merchant use?
• Does the affiliate program offer two tier commissions?
• What kind of service does the affiliate merchant offer the affiliates?
• Do you have access to your online sales statistics lists?
• Does the merchant have any 'exclusivity clause' that restricts you from placing any other advertisements on your website?

These are the basic questions that every affiliate needs to ask before joining an affiliate program. Only after getting specific answers and comparing the answers with other affiliate programs should an affiliate decide to join an affiliate program.



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