Affiliate tracking

Affiliate tracking plays the most important part in an affiliate marketing program. Affiliate tracking for an online affiliate program is done using an affiliate tracking software. Tracking softwares continuously record updates and give accurate information to the affiliate merchant as to which affiliate generates leads, where is the click coming from and who is to be compensated.

How to track affiliates?

In-house affiliate tracking

Affiliate merchants who want to carry out a 100% in-house affiliate marketing program have to purchase and install an affiliate tracking software in their server. They have to maintain the software themselves and go for regular updates.

Using affiliate network tracking solution

Merchants who don't have the right resources to run a 100% in-house affiliate program and rely on an affiliate network provider. The network provider has the latest tracking software that is provided automatically. In this case the tracking is managed by the affiliate network provider as a whole.

Using an ASP tracking solution

There are many ASPs of application service providers who offer tracking softwares. In this case the tracking is done by the affiliates by the software is maintained and undated by the ASP.

These are the various ways in which affiliate tracking can be carried out by the affiliate merchant based on his resources and type of affiliate program.

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