Bulk email internet marketing

The major problem is generally associated with bulk email internet marketing is spam. Spam has become such a matter of concern because of the fact that millions of dollars are being spent every year in order to manage spam. The US federal government has passed some anti spam guidelines in order to effectively deal with spam which also discusses bulk email internet marketing. Let us look at the CAN-SPAM guidelines in a simplified manner.

CAN-Spam simplified

The Can-Spam guidelines prevent an organization from involving in the following activities.

• Intentionally sending commercial/promotional emails from foreign or domestic computers that an organization may not be authorized to use
• Using foreign or domestic computers with the sole objective of deceiving or misleading the recipients of their origin
• Sending out commercial emails that have false headers and hinders tracking.
• Sending out commercial emails using domain names or email accounts that provide false identities of the email sender.
• Sending emails from false IP addresses that the organization does not have access to.
• Sending out mails that don't have a valid reverse DNS lookup associated with the domain name.
• Providing misleading subject lines and email matter
• Not handling un-subscription requests on a weekly basis.
• Not including valid contact information that involves providing a valid physical postal address in the email content

These are the points that the organizations should keep in mind before starting an email marketing campaign on their own or before making use of services offered by the email marketing service houston or before using a free email marketing software in order to lessen the chances of the mail being blamed as spam.



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