Free email marketing

There are many companies that use free email marketing software and services in order to promote their goods and services. But making use of such free email marketing services could lead a company into trouble, leave along promoting goods and services.

Making use of popular free email services like hotmail, yahoo! mail etc in order to promote goods and services will generate an impression among customers that the mail is a spam. Most organizations and customers don't open free mails and discard them as spam. The best way to go about email marketing is by developing a web based e mail from remote sites.

The web mail used for email campaigns should have the company's domain name along with other information. Using a personalized mail will also ensure that an organization promotes its own brand rather than someone else's.

Disadvantages of using free email network

• Customers may mistake it as spam and discard the mail
• The chances of a customer opening a free mail from an unknown company is very limited
• The company may end up promoting other brand names than its own
• The free email may not have necessary facilities and space to accommodate replies
• The company may loose its identity

So it's best for organizations to avoid using free email marketing services and tools to carry out free email campaigns in order to make sure that their email promotion campaign is a success.



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