Publish an email newsletter

Most organizations today publish an email newsletter in text based formats. They shy away from html based email newsletter format owing to various disadvantages. Let us look at the advantages and disadvantages associated to publish an email newsletter in a text based format.

Advantages of text based emails

• Text based email newsletters are easier and cheaper to create and eliminates the need to hire a graphic designer
• Text based newsletters will ensure all readers get to read the email without any problems or errors
• The file size of a text based email is very less resulting in quicker downloads
• Text based emails may look more personal rather than the sales pitch look that a html based newsletter provides

Disadvantages of text based emails

• Text based emails don't involve any creativity and lack flexibility in design
• One cannot track how many recipients have actually read the mail
• Text based emails look unprofessional at times
• Navigation in a text based email becomes difficult

Though there are some disadvantages to text based emails they always turn out to be the best owing to their relative ease of production and low cost benefits. But to be on the safer side its always good for an organization to provide text as well as html based emails and allow the recipient to decide what kind of email he would like to receive.



Bookmark this Page Email this to your friend Add this page to del.icio.us