Fulfillment is a process of supplying the final product directly from the industry to the distributor or customer eliminating the need
of the finished product going back through the organization that has manufactured the product. The fulfillment cycle includes receiving customer orders, arrangement of the products to order received, shipping products to distribution centers or customers.
Fulfillment as a back end function is a rather costly process and requires skilled labor. Outsourcing fulfillment is one of the best ways to get profits for small as well as big scale retailers. By outsourcing fulfillment retailers can save up a lot on operational costs and concentrate on core competencies.
With an e-fulfillment expert organizations can rapidly get their e-commerce plans running much smoothly and efficiently than to waste resources by managing them on their own. This can also help them to serve customers better and provide better service at cheaper rates. Companies need not waste money on developing their own systems from ground up and rely on the expertise of an organized and well established technology oriented outsourcer. This is the reason why outsourcing fulfillment has become so popular in recent times.