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The public law enforcement agencies in the community can and should be alerted as to when games…… Private security industry impact of the September 11, 2001 terrorist attacks on the private security field. Clearly, the private security industry, and all security, was impacted by the September 11 terrorist attacks in New York, Washington D. C. And Pennsylvania. Airport and border securities were tightened, and many Americans turned to private security firms to ensure their own personal safety. Millions of businesses also turned to private security to shore up their business defenses. Studies indicate that some forms of private security services are booming, but overall, the security industry has actually declined between 1999 and 2004. The nation's private security industry has certainly changed since the September 11 terrorist attacks, but how much it has changed really depends on specific areas of security. One industry researcher notes, "In 2003, there were approximately one million security guards including airport screeners employed in the United States compared to 650,000 U. S. …… Sikhs are also mistakenly included since police are unable to detect the difference.

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More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go. Your website is the window into your security business, the first glimpse that prospects will have of what you’re offering. It goes without saying that your website needs to be well designed, with bold attention grabbing headlines and easy to use navigation. Many people don’t know all the services that these businesses can provide. Your task is to educate your audience so that they understand why your services are important, and how those services can improve their daily existence. To do this, you need to create content, which can include informative blog pieces, instructional videos, and whitepapers. The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using.